5 Mistakes To Avoid While Commencing A Digital Transformation.
“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies” — John Chambers, Executive Chairman, Cisco Systems
Digital business consumers are changing the rules of business, they have the power to empower the digital technologies like never before. The speed at which consumer discover, exploration, buying and use of a product has changed the buying cycle and the ways business has occurred.
In order to compete in this digital world, your business must transform. You need to be willing to shift the way your business works, to evolve with the changing times. You must accept and adapt to your target audience and then strive to achieve that.
It will not be easy, but you will reach greatness when you are willing to take the chance.
So, let’s check out 5 of the common mistakes a business could make when transitioning to a digital business structure.
Mistake #1: Transforming without adapting
Rapid transformation poses a high margin of error as your team have not fully adapt into the new style. Like running, if you are overdo what you are capable of, you are prone to fall. Digital transformations has to be done with haste but also with care and calculated risk. So take it down a notch, as jumping in blindly with a digital overhaul into the unknown is not good idea. Take your time to adapt, but work with haste.
Mistake #2: Involving selected departments in the digital transformation.
Company must understand that digital transformation is not limited to the IT and Marketing department alone. All departments must be involved in the digital transformation. From the marketing tools that are used to provide customer services to the process of closing a sale by the sales team and then payment run by the accounts department and later information archive and security by the IT department. Everything is linked. Hence, all departments must be on the same page and working in unison to evolve.
Mistake #3: Not setting clear goals.
Before going ahead with a digital transformation plan, you must sit down and decide what your business objectives are, as the flow of how business is done will be different. Digital business transformation demands a complete revamp of how you engage with your customers and how you deliver value to them. Your business must understand that it is more than just building an app or websites.
Mistake #4: Offering services without clear values
Your business needs to be clear about what makes you different from your competitors with services and other offers than the basic features that everyone would have. So, by knowing your values, your business can remain niche as it will help you to direct your focus and resources to promote and provide the right values to your customers.
Mistake #5: Not improving in your team with the right skills.
One of the most common errors is that most companies do is not invest in improving the right skills of the team for the digital transformation. Learning by trail and error with your own skills and abilities will not be efficient. At that point, getting external help to assist your team is a good call.
The company needs to understand that to be successful in digital business transformation, one must have the right people with the right skills coupled with the right technology.